University Logo System Redesign & Launch

I led the first comprehensive redesign of the university’s academic identity system in over 20 years. We modernized and expanded our logo system across institutional, campus, and unit levels. I directed the TXST Marketing & Communications design team to develop a clear, scalable logo hierarchy that ensured consistency across platforms and supports future growth. The system has been widely adopted and positively received across campus.

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Project Highlights

First Redesign in 20+ Years
Modernized a legacy system for a new generation of audiences and platforms

414 Logos Developed
Comprehensive identity system spanning all academic and administrative units

14,452 Files Delivered
Robust, scalable asset library for campus-wide use

Defined Brand Hierarchy
Standardized structure across university, campus, and unit identities

Campus-Wide Adoption
Positive reception and consistent implementation across stakeholders

Next

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