Wear NEXT Upcycle Event
When launching the TXST NEXT brand campaign, we faced supply chain challenges in sourcing merchandise. Meanwhile, we had a back stock of older TXST shirts and a highly eco-conscious Gen Z student body—research shows they prioritize sustainable brands more than any other generation. Leveraging this, we partnered with a local screen-printing business to create the Wear NEXT fashion upcycling event.
Over two weeks, students could choose from two exclusive designs each week, resulting in over 553 upcycled shirts printed and a strong connection between sustainability and school spirit.
Alpacas at the Arch
During finals week, we brought a uniquely Texas twist to student mental health with a surprise alpaca therapy pop-up. Announced only on social media, the event drew an enthusiastic crowd, offering a fun, unexpected stress reliever. Inspired by traditional therapy dog visits, it reinforced the university’s commitment to student well-being through creative, community-driven support.
