University Logo System Redesign & Launch
Led the first comprehensive redesign of the university’s academic identity system in over 20 years, modernizing and unifying branding across institutional, campus, and unit levels. Directed the in-house team to develop a clear, scalable logo hierarchy that ensures consistency across platforms and supports future growth. The system has been widely adopted and positively received across campus.
Project Highlights
First Redesign in 20+ Years
Modernized a legacy system for a new generation of audiences and platforms
414 Logos Developed
Comprehensive identity system spanning all academic and administrative units
14,452 Files Delivered
Robust, scalable asset library for campus-wide use
Defined Brand Hierarchy
Standardized structure across university, campus, and unit identities
Campus-Wide Adoption
Positive reception and consistent implementation across stakeholders