125 Years of TXST
To celebrate Texas State University’s 125th anniversary in 2024, we launched a multichannel campaign that honored the past while looking to the future. At the center was a dedicated website featuring an interactive timeline of TXST’s history, bringing key moments to life.
A multi-channel campaign used merchandise, events, and storytelling to celebrate the university’s growth and unite the TXST community.
Celebrate 125
A high-energy Homecoming event designed to bring alumni back to their alma mater for a milestone celebration of 125 years. Featuring a lineup with Latin funk band Grupo Fantasma and country favorites Randy Rogers Band, the night blended music, nostalgia, and school spirit. The grand finale—a state-of-the-art drone show—transformed the sky into a dynamic brand spectacle, creating a visually stunning tribute to the university’s legacy and future.
Limited Edition Merchandise
We partnered with the university bookstore to launch a limited-edition merchandise release online, supporting campus celebrations and expanding the TXST 125 brand.
Hillviews Magazine
For the university’s 125th anniversary, we released a special Hillviews Magazine edition that explores TXST’s legacy and future through features, history highlights, and community stories.
