TXST Next
After research showed low statewide awareness, we launched the TXST NEXT campaign to position Texas State as a driver of Texas’ future workforce—using a multichannel strategy to showcase its statewide, national, and global impact.
Wild Postings
TXST NEXT expanded into Austin and San Antonio with urban posters placed near competitors and high-traffic areas, boosting awareness and connecting the brand to city innovation.
More than merchandise
Recognizing Gen Z’s preference for authenticity and peer influence, we partnered with TXST student influencers to launch limited-edition merchandise boxes. Seasonal drops, custom packaging, and organic unboxings expanded reach, reinforced brand identity, and created authentic, shareable moments with students.
